Bloom Baby is a UK based company started by four dads who were looking to bring fresh design to the world of baby products. Style, safety and sustainability are priority in their creative process. Every Bloom product exceeds all applicable safety standards and regulations. Bloom proactively minimizes the use of harmful chemicals and process in their products and manufacturing, all products are tested and certified to be lead free, phthalate free, PVC free, heavy metal free and AZO dye free.