This designer believes in high-performance design that is simplistic, intuitive, and functional - integrating beauty and comfort with an additional focus on design sustainability. Far from mutually exclusive, the combination of these concepts defines a new standard for baby gear. She combines a sophisticated “urban rustic” look with a “casual luxurious” feel. In addition to her signature style and sustainability, ease of use, safety, and storability are other prime considerations. Mostly locally made by hand, these products’ lifestyle and environmental impact have been given great consideration from beginning to end. She believes that "as part of the conceptual age, consumers today are creative, educated and increasingly demanding. Most of us live in our favorite jeans, and enjoy listening to music, while we visit with friends and family on the weekend. We share a casual luxury lifestyle and appreciate products that speak to us on many levels. What you give, you get."